Maletch started pointing out and naming stores quite often since he was about 18 months- he always knew Toys R Us, Target, Jamba Juice, and WalMart- and initially I believed he was memorizing the places we had been before. But he really surprised us when he started pointing out and naming places we had never been before such as Del Taco and McDonald's (two examples)- then I assumed he was memorizing store logos/signs from places we had been AND also somehow from T.V. commercials is all we could guess on those. 
One day, a few months back he really surprised me when he handed me a Toys R Us receipt that was on my nightstand, and said, "Go to Toys R Us store?" He wanted to go, and all I was thinking was "How do you know that says Toys R Us?" because we were at home- not in front of a color sign- this was just the name of the store in black print on the sales receipt!
After the first day of teaching/reviewing the alphabet with Maletch, we ran errands, while we were driving around, stopped at a stoplight- I heard from the backseat, "I see the H", "I see O", "I see Y", "I see W", "I see another O, two O's"" I see D" I looked up and sure enough, he was naming the letters in a sign that said "HOLLYWOOD" and he continued to do this the entire day of running around. He stayed busy pointing out places he knew, and letters he saw! So of course, that gave me the opportunity to really have some fun with it, so even when we were inside stores, I grabbed pamphlets/packaging/whatever I thought looked interesting for him to "read."
Later, when I pulled into the Walmart parking lot Maletch says, "I see Walmart over there mommy" He was still pointing to the sign on the building and said, "I see the W" then he sang, "W,X,Y and Z"
A funny thing happened in Walmart:
I was doing a site-to-store pickup, so there was a lady in the back helping me. While we were waiting I grabbed a pamphlet for him to look at. First thing Maletch did was point to the word and say, "Walmart" (which was printed on the pamphlet)- she looked at me, "He can read?" Then he started naming and showing me (and her) all of the letters- that lady almost fell down.
Later that night after we got home, I brought out my sales receipts (from a few stores) and asked him, "What does this say?" and sure enough almost before I finished my question- he pointed to each receipt and correctly "read" the names of each store from all of them!
After the first day of teaching/reviewing the alphabet with Maletch, we ran errands, while we were driving around, stopped at a stoplight- I heard from the backseat, "I see the H", "I see O", "I see Y", "I see W", "I see another O, two O's"" I see D" I looked up and sure enough, he was naming the letters in a sign that said "HOLLYWOOD" and he continued to do this the entire day of running around. He stayed busy pointing out places he knew, and letters he saw! So of course, that gave me the opportunity to really have some fun with it, so even when we were inside stores, I grabbed pamphlets/packaging/whatever I thought looked interesting for him to "read."
Later, when I pulled into the Walmart parking lot Maletch says, "I see Walmart over there mommy" He was still pointing to the sign on the building and said, "I see the W" then he sang, "W,X,Y and Z"
A funny thing happened in Walmart:
I was doing a site-to-store pickup, so there was a lady in the back helping me. While we were waiting I grabbed a pamphlet for him to look at. First thing Maletch did was point to the word and say, "Walmart" (which was printed on the pamphlet)- she looked at me, "He can read?" Then he started naming and showing me (and her) all of the letters- that lady almost fell down.
Later that night after we got home, I brought out my sales receipts (from a few stores) and asked him, "What does this say?" and sure enough almost before I finished my question- he pointed to each receipt and correctly "read" the names of each store from all of them!
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